Privacy Policy

1. Introduction

Silverlake Advisory ("we," "our," or "us") is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, enroll in our courses, or interact with our services.

We comply with the Personal Data Protection Act 2012 (PDPA) of Singapore and maintain high standards of data protection. By using our services, you consent to the practices described in this policy.

For questions regarding this Privacy Policy, please contact us at [email protected]

2. Information We Collect

Personal Data You Provide

When you interact with our services, we may collect:

• Full name and contact information (email address, phone number, mailing address)
• Course enrollment details and educational history
• Payment and billing information
• Professional background and financial education objectives
• Communication preferences and feedback

Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and browser type
• Pages visited and time spent on our website
• Referring website and search terms used
• Device information and operating system
• Cookies and similar tracking technologies (see our Cookie Policy)

3. How We Use Your Information

We process your personal data for the following purposes:

Service Delivery

• Processing course enrollments and managing your participation
• Providing educational materials and course updates
• Facilitating instructor-participant communication
• Issuing certificates of completion

Communications

• Responding to inquiries and providing customer support
• Sending course-related notifications and updates
• Marketing communications (with your consent)
• Gathering feedback on our programs

Business Operations

• Processing payments and maintaining financial records
• Analyzing website usage to improve user experience
• Complying with legal obligations and preventing fraud
• Maintaining data security and system integrity

4. Legal Basis for Processing

We process your personal data based on:

• Contractual Necessity: Processing required to deliver educational services you've enrolled in
• Consent: Your explicit permission for marketing communications and optional data uses
• Legitimate Interests: Operations necessary for running our business effectively while respecting your rights
• Legal Compliance: Meeting regulatory requirements under Singapore law

5. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Course Records: Maintained for 7 years after course completion for educational continuity and certification verification
• Financial Records: Retained for 7 years as required by Singapore accounting standards
• Marketing Data: Kept until you withdraw consent or request deletion
• Website Analytics: Anonymized after 26 months

Upon request and subject to legal requirements, we will delete or anonymize your personal data when no longer needed.

6. Data Sharing and Disclosure

We do not sell your personal information. We may share data with:

Service Providers

Trusted third parties who assist in:

• Payment processing and financial services
• Email communication platforms
• Website hosting and analytics
• Customer relationship management

All service providers are contractually obligated to protect your data and use it only for specified purposes.

Legal Requirements

We may disclose information when required by law, legal process, or to:

• Comply with regulatory investigations or court orders
• Protect our legal rights and property
• Prevent fraud or security threats
• Safeguard the safety of individuals

7. Data Security

We implement comprehensive security measures to protect your personal information:

• Encryption: SSL/TLS encryption for data transmission; AES-256 for stored sensitive data
• Access Controls: Role-based permissions limiting staff access to necessary data only
• Security Monitoring: Regular system audits and intrusion detection
• Staff Training: Ongoing education about data protection responsibilities
• Vendor Management: Due diligence on third-party security practices

While we maintain industry-standard protections, no system is completely secure. We promptly notify affected individuals and authorities in the event of any data breach.

8. Your Rights Under Singapore PDPA

You have the following rights regarding your personal data:

• Right to Access: Request copies of personal data we hold about you
• Right to Correction: Request correction of inaccurate or incomplete information
• Right to Withdraw Consent: Revoke consent for processing (where consent is the legal basis)
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Deletion: Request deletion of your data (subject to legal retention requirements)
• Right to Object: Object to processing based on legitimate interests
• Right to Lodge Complaint: File a complaint with the Personal Data Protection Commission (PDPC) of Singapore

To exercise these rights, contact us at [email protected]. We will respond within 30 days of receiving a valid request.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance functionality and analyze usage. For detailed information about our cookie practices, including how to manage your preferences, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to external websites not operated by us. We are not responsible for the privacy practices of third-party sites. We encourage you to review the privacy policies of any websites you visit.

11. Children's Privacy

Our services are designed for individuals aged 18 and above. We do not knowingly collect personal information from minors. If we become aware that we have collected data from someone under 18, we will promptly delete such information.

12. International Data Transfers

Your personal data is primarily stored and processed in Singapore. If we transfer data outside Singapore, we ensure appropriate safeguards are in place through:

• Agreements incorporating standard contractual clauses
• Verification that recipient jurisdictions provide adequate data protection
• Implementation of additional security measures as needed

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending email notification to enrolled participants for significant changes
• Obtaining fresh consent where required by law

Continued use of our services after policy changes constitutes acceptance of the updated terms.

14. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data practices:

If you believe we have not adequately addressed your privacy concerns, you may contact the Personal Data Protection Commission of Singapore at www.pdpc.gov.sg